Shipping & Returns

Privacy Policy for us.the55fitness.com
Last Modified: July 2025

This Privacy Policy describes how The55 North America Ltd. (“we,” “us,” or “our”), the owner and provider of this Website, collects, uses, discloses, and protects your personal information. This Policy applies between you, the User of this Website, and us. It covers all personal data collected in connection with your use of this Website and any associated services or systems.

This Policy is designed to comply with applicable US federal and state laws regarding data privacy, including, where applicable, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

1. Definitions

In this Policy, the following terms shall have the following meanings:

• Account: Means the personal information, payment details, and credentials used by Users to access content or services on the Website.
• Content: Means any text, graphics, images, audio, video, software, data compilations, or any other form of information stored or displayed on this Website.
• Cookie: Means a small text file placed on your device by The55 North America Ltd. when you visit certain parts of the Website. This allows us to identify repeat visitors and understand how they use the Website.
• Personal Information: Refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This includes the “Data” detailed in Section 2.
• Service: Refers to any online tools, features, or information made available through the Website now or in the future.
• System: Means any online communication infrastructure provided by The55 North America Ltd., including but not limited to contact forms, live chat, email links, and forums.
• User / Users: Refers to any third party accessing the Website who is not employed by The55 North America Ltd.
• Website: Refers to the site you are currently using: https://the55fitness.com and any sub-domains unless otherwise excluded.

2. Personal Information We Collect

We may collect various categories of Personal Information from and about you, including:

• Identifiers: Full name, email address, phone number, physical address (for shipping), IP address (automatically collected for security, analytics, and geographical targeting).
• Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)): Name, signature, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. (Note: We collect name, address, phone number, and payment information).
• Protected Classification Characteristics: Gender, date of birth (collected for statistical analysis and age-appropriate content, if applicable).
• Commercial Information: Records of products or services purchased, obtained, or considered.
• Internet or Other Similar Network Activity: Web browser type and version (automatically collected for compatibility and analytics), operating system (automatically collected for compatibility and analytics), referral source, Website activity (pages viewed, time spent, clicks), exit pages (automatically collected for analytics and user experience improvement).
• Geolocation Data: IP address, which may indicate your general location (automatically collected for fraud prevention, localized content, and analytics).
• Inferences Drawn from Other Personal Information: Preferences and interests (derived from your activity and explicit input to personalize your experience and improve products/services).
• Cookie Information: (See Section 10 for more details on how Cookies are collected and used).

How We Collect Data: We collect Personal Information directly from you when you provide it (e.g., creating an Account, making a purchase, signing up for a newsletter) and automatically as you navigate the Website using technologies like cookies and web beacons.

3. How We Use Your Personal Information

We use your Personal Information for the following purposes:

• Internal Operations: Maintaining internal records, managing your Account, processing transactions, and providing our Services.
• Product and Service Improvement: Analyzing usage patterns to enhance our products, services, and Website functionality.
• Communication & Marketing:Sending order confirmations, shipping updates, and customer service communications.Delivering email newsletters, promotional offers, and marketing communications about our products and services that may be of interest to you. You can opt-out of marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.
• Market Research & Feedback: Contacting you via email, phone, or mail for market research, surveys, or to gather user feedback to improve our offerings.
• Security & Fraud Prevention: Protecting the security and integrity of our Website, preventing fraudulent transactions, and safeguarding our rights and property.
• Legal Compliance: Fulfilling legal obligations, responding to lawful requests from public authorities, and enforcing our terms and policies.

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, to provide services, for up to 12 months following your last interaction, or as required by law. The specific retention period depends on the context of the data and our legal and business requirements

4. How We Share Your Personal Information (Third-Party Services)

We may share your Personal Information with the following categories of third-party service providers only as necessary to perform their functions and always under contractual obligations to protect your information:

• Payment Processors: To securely process your payments (e.g., credit/debit card numbers).
• Shipping & Fulfillment Providers: To ship and deliver your orders.
• Analytics Providers: To understand how users interact with our Website and improve its functionality (e.g., Google Analytics).
• Marketing & Advertising Partners: To deliver relevant advertisements and marketing communications (e.g., email marketing platforms, social media advertising platforms).
• Customer Support Platforms: To provide customer service and support (e.g., live chat, helpdesk software).
• IT Service Providers: For website hosting, data storage, and technical support.

We do not sell your Personal Information to third parties for monetary or other valuable consideration. However, we may share certain Personal Information with third parties for cross-context behavioral advertising, which may be considered “sharing” under California law.

5. Business Transfers

If our business undergoes a merger, acquisition, or sale of assets, your Personal Information may be transferred to the new owner. We will notify you before your Personal Information is transferred and becomes subject to a different privacy policy. Such notification will be provided via email to the primary email address associated with your Account, or by prominent notice on our Website.

6. Your US Privacy Rights

Depending on your state of residence, you may have specific rights regarding your Personal Information. These rights are not absolute and are subject to certain exceptions. To exercise these rights, please contact us at support-us@the55fitness.com. We may require you to verify your identity before processing your request.

• Right to Know/Access: You have the right to request information about the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which it was collected, the purposes for collecting or selling/sharing it, and the categories of third parties with whom we disclose or sell/share it.
• Right to Delete: You have the right to request the deletion of Personal Information we have collected from you, subject to certain exceptions (e.g., to complete transactions, detect security incidents, comply with legal obligations).
• Right to Correct/Rectify: You have the right to request the correction of inaccurate Personal Information we maintain about you.
• Right to Opt-Out of Sale/Sharing: As we may share Personal Information for cross-context behavioral advertising (which may be considered “sharing” under California law), you have the right to opt-out of such sharing. You can exercise this right by contacting us.
• Right to Limit Use and Disclosure of Sensitive Personal Information: If we were to collect sensitive Personal Information (which we generally do not beyond what’s necessary for transactions), you may have the right to limit its use and disclosure.
• Right to Appeal: If we deny your privacy rights request, you may have the right to appeal our decision. We will provide you with information about how to appeal if applicable.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

You may use the Website without providing certain Personal Information; however, full access to all features or services may require the submission of specific information.

7. Children’s Privacy

Our Website is not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13, we will take steps to delete that information as quickly as possible.

8. Data Security

We are committed to protecting your Personal Information. We have implemented appropriate technical and organizational measures, including encryption and access controls, to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the internet or data storage system can be guaranteed to be 100% secure.

9. Cookies and Tracking Technologies

Cookies and similar tracking technologies (like web beacons) help us improve your experience, analyze site usage, and support our marketing efforts.

• You can choose to accept or decline cookies via your browser settings. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
• Disabling cookies may affect your ability to use some Website features and Services.
• Do Not Track (DNT) Signals: Some web browsers may transmit “Do Not Track” signals. We do not currently respond to DNT signals.
• For full details on the types of cookies we use and your choices, please refer to our separate Cookie Policy[[INSERT LINK TO YOUR COOKIE POLICY HERE]].

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any changes will be posted on this page, and we will update the “Effective Date” at the top of this Policy. Your continued use of the Website after changes are posted will constitute your acceptance of the revised terms.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, or to exercise your privacy rights, please contact us at:

The55 North America Ltd. Email: support-us@the55fitness.com